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So many staffing companies do not reach their true potential because they are "invisible" to
their clients and prospects. Marketing is creating, enhancing, and growing your company's positive visibility so that your chosen market will think of and buy your services first (top-of-mind) when they have a need
for your specific expertise.
In this program, Jonathan Paul provides you with a clear path that can dramatically increase and accelerate your company's sales, image and value. You will be thinking like a marketing
expert by the time you finish this exciting and informative, but most of all impact-full seminar.
This 90-minute presentation will provide you with the know-how to create a powerful "lighted path" for prospects and clients to spend $$$ with you.
Who should attend?
Staffing Company Owners
Branch and/or Regional Managers
Marketing Staff
Subject areas covered:
Marketing for Staffing Defined
10 Key Marketing Principles
Brilliant Marketing Mentality
"High Visibility" Marketing Plan
The 6 Words That Spell "Kiss of Death" to Any Business
Marketing 101
What Your Audience Experiences
The Things That Count
Your Unique Marketing Message
Shine the Light On Your Message – but first, What is Your Message?
Get Help – Ask Your Customers
Quick Marketing Assessment Form
15 "Meta" Marketing Messages
5 Critical Characteristics of Your Message
Message Delivery – 4 Most Important Factors
What Are You Targeting?
High Beam Prospecting for Clients
More Clients – Increasing Your Share of the Market Pie
Specialty/Segment Growth – Where Is Your Profit Growing?
Organic Client Expansion
Client Organization Penetration
Know What Your Target Is
How Do You Want To Look To Your Prospects?
Long Term vs. Short Term Results
Primary Elements of Positioning
If You are The First in Your Category…
How to Spread the Word
Most Effective Marketing Methods to Illuminate Your Message
7 High Visibility Marketing Promotions
"Do" and "Don't Use" words in Marketing
Call to Action
Resources
Recap
You will receive log-on instructions and hand-outs prior to this exciting event, which will include
a slide show presentation and a Q&A session where staff members can pose their questions.
HOW much it costs:
Only $225 per site. Unlimited number of participants allowed per site. Just $115 per additional site
/ branch.
Fee includes:
- A presentation that will impact your staffing marketing mentality and results 'asap'!
- Q&A – so we can answer questions!
- Hand-Outs – so you have excellent information you can train future hires with!
CD Set that you can use to train new hires and re-inspire your team to do a better job of marketing
candidates!
Turn your company into a marketing magnet and take advantage of the opportunities waiting
for you to make yourself "Visible"!
Print out the registration form, complete it and fax it to (714) 960-6563 or call us to register at (877) 473-6732 or (714)
960-5992
REGISTER >
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